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跨境电商迭代,助力“三蹦子们”出海

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    


前段时间

中国国产“三蹦子”(电动三轮车)

在美国小镇大受欢迎的视频

引发网友关注


这不

一名美国小哥就闻讯赶来

中国江苏无锡实地探访

试驾“三蹦子”



从轻便的车辆造型

到“倒车请注意”的提示音

无一不引起美国小哥的好奇



“不起眼”的中国国产三轮车

却在美国爆火

这给跨境贸易带来哪些启示?


俗话说

“酒香也怕巷子深”

优质的中国商品要在海外推广

需要创新更多跨境电商推广新渠道

而这些

离不开网络社交媒体的助力


短视频平台上“三蹦子”引发关注

图源:中国日报


“互联网+”时代到来

直播全民化和自媒体专业化

渐渐渗透入跨境营销


工作人员在跨境电商直播间进行直播

图源:新华社


由此,社交媒体推广

也在跨境电商蓬勃发展的土壤中

生根发芽

重体验化、娱乐化、内容化

逐渐成为发展趋势


短视频平台的持续热度

不仅让产品出海

也挖掘出潜藏的价值和机遇

实现了“品牌出海”


相关报道显示

个别厂家生产的“三蹦子”

已销往70个国家和地区


图源:文心一言作图


此外

拼多多旗下的Temu

字节跳动旗下的TikTok Shop

阿里巴巴旗下的速卖通(AliExpress)等

中国跨境电商平台

在海外线上购物平台中

也有着举足轻重的分量


乘着这股东风

不少“中国制造”的产品

纷纷“借船出海”

通过直播带货等方式

以优质的产品和服务触达海外消费者


位于江苏无锡的“三蹦子”生产车间

图源:中国日报


小包裹开启“大市场”

2023年

中国有1.83万亿元的货物

通过跨境电商出口到世界各地

是五年前的2.3倍


关于“三蹦子们”火出海外

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去年,1.83万亿元产品通过跨境电商由中国销往全球

参考丨中国日报、央视新闻、共青团中央、现代快报、浙江宣传、九派新闻撰文:雷渺鑫 编辑/排版:李汶键 统筹:李政葳

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